Brand Institute News and Articles


2021 (12 Articles, Alphabetical)
News

Why is FDA re-opening a drug-naming study just 3 months after issuing new guidance?

February 15, 2021
News

Biontech und Pfizer haben Namen für ihren Covid-19-Impfstoff mit Brand Institute entwickelt

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

January 1, 2021
News

Og hvað á bóluefnið að heita?

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

January 9, 2021
News

Pharma brands: What's in a name?

March 22, 2021
News

Consumer attitudes about Pfizer, J&J, and other Covid-19 vaccine brands

March 31, 2021
News

Einführung Von COMIRNATY®, Dem EU-Markennamen Für Den COVID-19-Impfstoff Von Pfizer & BioNTech, Der Vom Brand Institute Entwickelt Wurde


January 7, 2021
News

Why is FDA Reopening A Drug-Naming Study Just 3 Months After Issuing New Guidance?


March 22, 2021
News

Vaccine brand “comparison shopping” presents a critical public health challenge


March 31, 2021
News

Cambiare i nomi ai vaccini


March 16, 2021
News

Miért van ilyen fura nevük a koronavírus elleni gyógyszereknek?


March 16, 2021
2020 (93 Articles, Alphabetical)
News

BISERICA COVID E AICI. Coperta care a scandalizat: „Se pregatește o nouă religie concepută de Cartelul Global...

Revista germană Stern a reușit în preajma Crăciunului să scandalizeze...

December 28, 2020
News

Frontul Vaccinării Naționale, ultima emanație a Revoluției Covidului. Vaccinul Comirnaty a fost conceput ca o marcă...

Vaccinul Comirnaty produs de Pfizer și BioNTech...

December 27, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech’s COVID-19 Vaccine, Developed by Brand Institute...


December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer – Το παρασκήνιο

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 24, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

Other news to note for Dec. 29, 2020

Brand Institute Inc., of Miami, said it assisted Pfizer Inc., of New York, and Biontech SE...

December 29, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute

Brand Institute Inc., of Miami, said it assisted Pfizer Inc., of New York, and Biontech SE...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 29, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

PRN: Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

 Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

COMUNICADO: Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada...

Se presenta COMIRNATY®, nombre de marca de la UE para la vacuna de la COVID-19 de Pfizer y BioNTech...

December 28, 2020
News

Τί σημαίνει η ονομασία Comirnaty που επιλέχθηκε για το εμβόλιο κατά της COVID-19 της Pfizer και της BioNTech

Ο επικεφαλής επικοινωνίας του Brand Institute που συνεργάστηκε με τις εταιρείες ανάπτυξης του εμβολίου κατά της COVID-19, Pfizer...

December 25, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

Einfuhrung von COMIRNATY®, dem EU-Markennamen fur den COVID-19-Impfstoff von Pfizer& BioNTech, der vom Brand Institute...

Brand Institute das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma- und Gesundheitsbereich

December 28, 2020
News

Einfuhrung von COMIRNATY®, dem EU-Markennamen fur den COVID-19-Impfstoff von Pfizer& BioNTech, der vom Brand Institute...

Brand Institute das weltweit fohrende Unternehmen for die Entwicklung von Namen im Pharma...

December 28, 2020
News

Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada por Brand Institute...

Brand Institute, líder mundial dentro del desarrollo de nombres relacionados con el área farmacéutica...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Einfuhrung von COMIRNATY®, dem EU-Markennamen fur den COVID-19-Impfstoff von Pfizer& BioNTech, der vom Brand Institute...

das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma- und Gesundheitsbereich...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Why is Pfizer-BioNTech's COVID-19 vaccine called Comirnaty in Europe?

Why is the Pfizer-BioNTech's COVID-19 vaccine, which is part of Dubai’s free vaccination programme...

December 30, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 27, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Frontul Vaccinării Naționale, ultima emanație a Revoluției Covidului

Vaccinul Comirnaty produs de Pfizer și BioNTech a intrat în România în baza unei regii internaționale...

December 28, 2020
News

Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada por Brand Institute...

Brand Institute, líder mundial dentro del desarrollo de nombres relacionados con el área farmacéutica y de cuidado de la salud...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

L’ANNO HORRIBILIS DEL PIPISTRELLO CI LASCIA SOSPESI TRA LE IGNOTE MANI DEL NUOVO MESSIA

Il nuovo Messia è arrivato in assetto da grande parata militare e la luce fu...

December 31, 2020
News

Einfuhrung von COMIRNATY®, dem EU-Markennamen fur den COVID-19-Impfstoff von Pfizer& BioNTech, der vom Brand Institute...

Brand Institute das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma- und Gesundheitsbereich...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Covid-19: Come si ® scelto il nome del vaccino Pfizer e Biontech.

Il vaccino COVID-19 di Pfizer e BioNTech, il primo a entrare in commercio nei Paesi...

December 29, 2020
News

Introducing COMIRNATY®, The EU Brand Name For Pfizer & BioNTech’s COVID-19 Vaccine, Developed By Brand Institute

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 29, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 29, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, ...

Brand Institute das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

COMUNICADO: Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada...


December 28, 2020
News

COVID-19-Impfstoff von Pfizer & BioNTech wird unter dem Markennamen "Comirnaty" in der EU eingeführt

Brand Institute, eines der führenden Unternehmen für die Entwicklung von Namen im Pharma...

December 31, 2020
News

Insights+: COVID-19 Healthcare News Monthly Updates – December 2020

Our planet is facing a major pandemic outbreak due to COVID-19 and health agencies are taking every measure to stop it...

December 31, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Perché il vaccino di Pfizer e BioNTech si chiama Comirnaty?

Il vaccino COVID-19 di Pfizer e BioNTech, il primo a entrare in commercio nei Paesi occidentali, ha finalmente anche un nome, un marchio

December 24, 2020
News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer – Το παρασκήνιο

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 25, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma- und Gesundheitsbereich, ist stolz darauf...

December 28, 2020
News

Comirnaty: Αυτή είναι η επίσημη ονομασία του εμβολίου της Pfizer - Γιατί επιλέχθηκε αυτό το όνομα

Το όνομα που επιλέχθηκε για το εμβόλιο κατά της COVID-19 της Pfizer και της BioNTech, συνδυάζει τη λέξη community (κοινότητα), immunity (ανοσία), mRNA και COVID (κορονοϊός)...

December 24, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Why is Pfizer-BioNTech’s COVID-19 vaccine called Comirnaty in Europe?

Why is the Pfizer-BioNTech’s COVID-19 vaccine, which is part of Dubai’s free vaccination programme...

December 30, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer

Ηεπίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 24, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 24, 2020
News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer – Το παρασκήνιο

Ηεπίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 24, 2020
News

Comirnaty: Από που προκύπτει η ονομασία του εμβολίου της Pfizer

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 25, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020
News

Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada por Brand Institute...

Brand Institute, líder mundial dentro del desarrollo de nombres relacionados con el área farmacéutica...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020
News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical...

December 28, 2020
News

Why is Pfizer-BioNTech’s COVID-19 vaccine called Comirnaty in Europe?

In a joint press release, BioNTech and Pfizer commented on the vaccine’s brand name...

December 30, 2020
Fittipaldi News

Making of a champion

The story of how one of racing’s most iconic names and one of the world’s most prolific branding agencies came together at Ocean Club.…

March 30, 2020
Fittipaldi News

When greats unite

One of racing’s most legendary names joined forces with one of the world’s most prolific branding agencies.…

March 30, 2020


2019 (7 Articles, Alphabetical)


2018 (5 Articles, Alphabetical)
News

THE KING OF KEY BISCAYNE

THE KING OF KEY BISCAYNE

July 17, 2018
News

Got name? A peek into the sometimes bizarre land of pharma brand-naming

When Sanofi was searching for a name for its once-daily diabetes injectable, already approved in Europe under the brand name Lyxumia...

August 27, 2018


2016 (3 Articles, Alphabetical)
News

„X steht für Macht“

Berlin - Der Markenname ist ein entscheidender Faktor für den Erfolg eines Produkts.…

February 02, 2016
News

‘Creation engineering’: The art and science of naming drugs.

(CNN)Yearly lists of the "most popular baby names" show how tastes change over time. While Jennifer, Heather, Michael and Jason may have been favorites in…

November 5, 2016
News

What’s in a biotech name? How drug startups choose their brand

The intellectual property is secure. The science is sound. You’re about to make your pitch for funding....

March 9, 2016


2015 (1 Article, Alphabetical)
News

What’s in a name? For drugs, a lot of Zs and Xs.

Farxiga. Hetlioz. Otezla. Zykadia. No, these are not the names of distant planets visited by the starship Enterprise. They're the brand names of medicines recently…

April 10, 2015


2014 (3 Articles, Alphabetical)
News

The art and science of naming drugs

You shuffle to the pharmacycounter, arthritic knees aflame, each step pure agony,...

October 7, 2014
News

Pharmaceutical Naming


July 1, 2014
News

Who Names These Drugs, Anyway?

If you have trouble pronouncing the name of one or more of your drugs, or you think drug names...

December 8, 2014


2012 (1 Article, Alphabetical)
News

Episode 53: Names, Names, and Names


April 25, 2012


2010 (1 Article, Alphabetical)
News

Facebook CEO's Gift: Philanthropy Or Image Control?

Facebook founder and CEO Mark Zuckerberg appeared on the The Oprah Winfrey Show on Friday to announce a $100 million...

September 24, 2010


2009 (3 Articles, Alphabetical)
News

Branders give products an identity

I n the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the…

April 1, 2009
News

All the presidents' cars

WANT to know how John McCain feels about fuel economy? Or how Barack Obama reacts to criticism? Look in their garages...

October 2, 2009


2008 (1 Article, Alphabetical)
News

Choosing names for drugs is big business

The names of these incredibly popular medicines don't have defined meanings...

January 21, 2008
2007 (1 Article, Alphabetical)
News

CBS Morning News


October 5, 2007


2006 (1 Article, Alphabetical)
News

Branding Biotech

When a judge ruled this summer that Advancis Pharmaceutical Corp. had to change its name...

December 17, 2006


2004 (1 Article, Alphabetical)
News

What’s in a name? Big business, for a company marketing drugs

magine you’re developing a new improved tranquilizer and need a name...

December 17, 2004
1994 (1 Article, Alphabetical)
News

THE NEW FACE OF SMALL BUSINESS ''A tremendous shift to self-employment is under way,'' observes one economist. Before you try it, prepare, prepare, prepare.

THE NEW FACE OF SMALL BUSINESS ''A tremendous shift to self-employment is under way,'' observes one economist. Before you try it, prepare, prepare, prepare.

May 2, 1994