As it awaits the FDA's verdict on its potential blockbuster Alzheimer's drug, Biogen has a led a trademark application for what appears to be a name and logo with links to the treatment it's…
The trendy drug brand names for 2020 include Tepezza®, Zolgensma®, and Qvar®. Like the names of newborn children, they are designed to be visually distinctive and to make a statement.…
Brand Institute sponsored Kart Champion and aspiring Formula 1 driver, Emmo Jr. Fittipaldi, is one of four elite race car drivers hand-picked to participate in exclusive driver development program…
“Your name should evoke what’s unique about your product,” said Scott Piergrossi, an executive at Brand Institute. “Make it memorable and easy to pronounce so…
Kart racer Emmo Fittipaldi Jr., son of two-time Formula 1 world champion and two-time Indianapolis 500 winner Emerson Fittipaldi, has landed a major sponsorship deal…
Brand Institute has earned recognition by leading graphic design publication, GDUSA, on their work for IVERIC bio. For 56 years, Graphic Design USA’s Inhouse Design…
Naming New Drugs: It’s Serious Business, Particularly in NJ With two-thirds of the world’s largest pharmaceutical companies based in New Jersey, agencies spend a lot…